Let me tell you a story about a guy named Brad.  

Brad’s got big dreams. He wants to start a business, maybe even a few. And, oh boy, does he try.  

Affiliate marketing? Check.  

Dropshipping? Check.  

No-code apps? Check.  

Newsletters? Double check.  

Whenever there’s a new trend, Brad’s the first to dive in headfirst. Right now, he’s all in on—no surprises here—AI.  

The thing is, Brad isn’t swimming in success. He’s juggling multiple projects, working harder than most, and barely breaking even.  

Why?  

Because Brad has something I like to call “business ADHD.” He’s constantly chasing the next shiny object, hoping one of them will finally click.  

Now, here’s a confession: Brad doesn’t actually exist.  

Brad is me.  

For years, I was Brad. I’d hear about a hot new trend, get excited, and dive in. I thought I was playing the smart game: trying everything to see what stuck. But in reality, I was spreading myself so thin that nothing worked.  

I was exhausted, frustrated, and ready to throw in the towel. But here’s what I learned:  

 Why Chasing Shiny Objects Doesn’t Work  

When you jump from project to project, you never give yourself enough time to see results. Building a business—or anything meaningful—takes time, focus, and patience. It’s not about hopping on every trend; it’s about picking one thing and sticking with it.  

Imagine planting seeds in a garden. If you dig them up every week to see if they’re growing, they’ll never have a chance to sprout. That’s exactly what shiny object syndrome does—it stops your ideas from growing.  

 The Moment Everything Changed  

It took years of failure (and a lot of wasted time) to realize I was doing it all wrong. Success doesn’t come from juggling 10 ideas at once. It comes from committing to one idea, even when it gets tough.  

Once I stopped chasing every shiny object and focused on building one thing, everything changed.  

And guess what? That thing wasn’t perfect. I still failed. But I learned to let my failures teach me instead of running away to the next big idea.  

 How to Overcome Shiny Object Syndrome  

If you’ve ever felt like Brad (or, let’s be real, like me), here’s the good news: you don’t need to try everything to succeed. You just need to do one thing:  

Focus.  

Pick one idea. Give it everything you’ve got. And stick with it long enough to see what it can become.  

Yes, it’s scary. What if it doesn’t work? What if you waste time on the “wrong” thing? I get it. But the only way to find out is to try.  

Remember, the entrepreneurs who succeed aren’t the ones chasing every shiny object. They’re the ones who stay the course, even when it’s hard.  

So, ask yourself: Are you ready to let go of shiny object syndrome and commit to building something great?  

Take it from a recovering “Brad”: It’s worth it.  

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What’s Your Next Step?  

If this story resonates with you, take a moment to reflect on where your energy is going. Is it spread too thin? Could you focus more deeply on one thing?  

The next big idea isn’t the answer—your focus is. Let’s make it happen.